What’s in a Name (Image or Likeness)? Quite a Bit for Star College Athletes

By Matthew Savare, Bryan Sterba, and Zachary Bocian, of Lowenstein Sandler Many years ago, the state of the law regarding name, image, and likeness issues (“NIL” or right of publicity) was once described as a “haystack in a hurricane.”  Such a description accurately depicted (and sadly, still depicts) this convoluted and often confusing area of the law.  For college athletes, brands, and universities, the current state of affairs is more like a haystack in a category 5 twist