Wearable Technology in Professional Sports: Big Money, Big Data, Big Problems?
By Brian Socolow, of Loeb & Loeb LLP
Wearable fitness technology is everywhere in sports these days. In the amateur world, CrossFit fanatics and weekend warriors alike are checking their FitBit or Jawbone stats, clocking their running or cycling mileage and analyzing their golf or tennis swings, and in professional sports wearable technology companies are working with teams and leagues to develop and implement cutting-edge technology aimed at reducing injuries, aiding performance, improvi