In-House Sports Lawyers Discuss Trends Involving IP and Strategic Roles

By Gabby Pacula The second panel at the SCU Sports Law Conference last month provided an insightful exploration of the vital role attorneys play in representing major brands in the sports industry. The panel featured experienced in-house attorneys from The Coca-Cola Company, Lululemon USA, Inc., and adidas, all of whom shared their perspectives on business partnerships and the strategies essential for their companies’ long-term growth. Navigating Global Marketing at Coca-Cola Ryan Bec