The Revolution of NFL Stadiums: An Analysis of Deal Structure & Related Rewards
By Alexander Chester and Robert Davydov
In recent years, NFL franchises have transitioned away from the standard, cookie-cutter stadiums common in the late 20th century in favor of sustainable, cutting-edge venues with indoor-outdoor features and capabilities. The goal: maximize franchise profits, provide fans with the ultimate game day experiences and improve the economic health of the surrounding communities.
Standout examples of this new generation of high-end sports venues include the