Name, Image, and Likeness – Updated NCAA Guidance

By Kelleigh Fagan, Partner, Church, Church, Hittle and Antrim  NIL continues to be a daily topic of news and conversation in college sports.  Each week, semester and year that passes, we see new business ideas, new NIL deals, new ways schools are leveraging NIL to attract and retain student-athletes.  There are regular reports and calls for federal NIL legislation and in July, we saw three new proposed bills.  As NIL has continued to unfold, so too has the NCAA’s approac