Legal Battle over Patents Heat Up Between Golf Equipment Makers

A commonly held belief these days is that golf equipment sales are driven primarily by marketing.   But don’t try telling that to Callaway Golf Co. or TaylorMade Golf Inc.   The industry giants hold fast to the belief that substance trumps marketing, the philosophy that is best exemplified by ongoing patent-related litigation between the two entities and other golf companies.   Callaway Golf, for example, recently lodged a claim in the Eastern District of Texas (Marshall Divisio