Attorneys Representing Players Will Increasingly See Value in Retaining PR Specialists

Attorneys Representing Players Will Increasingly See Value in Retaining PR Specialists   By Holt Hackney*   Corporate America has tremendous respect for public relations, which it recognizes as a powerful tool for achieving marketing objectives through the media.   Attorneys representing athletes must be crossing the Rubicon as well, given the spate of high-profile missteps that athletes and other celebrities have taken in 2007. PR and the discipline of crisis communications shoul