ArentFox Schiff (AFS) has served as outside counsel to the New York Red Bulls in a major naming rights and ticketing transaction with Sports Illustrated Tickets. Red Bull Arena, the Red Bulls’ home stadium in Harrison, New Jersey, will be renamed Sports Illustrated Stadium, which marks the first time in its 14-year history that the stadium will have an outside naming rights sponsor. As part of the transaction, starting with the 2026 season, Sports Illustrated Tickets’ primary blockchain event ticketing platform “Box Office” will power all events at Sports Illustrated Stadium. The AFS team was led by San Francisco Managing Partner and Sports Practice Group Leader Richard L. Brand and included Partners Wesley T. Gee and Zak D. Welsh. According to published reports, the transaction ranks among the top three stadium naming rights agreements in Major League Soccer in terms of total revenue and is the first sports venue naming rights transaction for Sports Illustrated in its 70-year history.
ArentFox Schiff Advises New York Red Bulls on Naming Rights and Ticketing Deal
