The Inevitable Evolution of NIL Rights Continues to Reconfigure the Economies of Collegiate Athletics

By William M. Sullivan, Jr., Alex G. Anderson and Jake Mitchell As 2024 comes to a close, permutations in the arena of name, image and likeness (NIL) impacting collegiate athletics continue unabated. Most prominently, Northern District of California District Judge Claudia Wilken preliminarily approved the proposed settlement agreement to resolve the trio of pending antitrust cases known colloquially as Carter, House, and Hubbard. While a number of judicial hurdles