Helen Maher, a general commercial litigator with a focus on antitrust and sports law, has launched her own firm – Maher Legal Group.
In her 25 years as an attorney, more than two decades of it coming at Boies Schiller Flexner, Maher has built a reputation for assisting some of the world’s leading sports organizations as they strategize about business transactions and navigating complex litigation.
Among the clients she has represented are:
- NASCAR
- YES Network
- Dallas Cowboys
- Ladies Professional Golf Association
- Motor Racing Network
- International Speedway Corporation
Those clients have a healthy respect for her potential to excel with her own firm.
“Helen is one of the most impressive lawyers I have ever worked with,” said Jason Cohen, General Counsel of the Dallas Cowboys. “She understands the legal and business issues / considerations in the sports context. Helen is very strategic, measured and all-in!”
“Helen has been a trusted advisor to NASCAR for two decades,” said Amanda Oliver, Executive Vice President and Chief Legal Officer of NASCAR Enterprises, LLC. “She’s an experienced litigator who continues to assist us with a variety of matters given her great knowledge of our business and the sport.”
Maher noted that her decision to start her own firm was “a natural evolution of my practice.
“I had developed my own client base and was able to offer high-quality services typically associated with larger law firms, but in a more personalized setting. The traditional legal landscape often presents challenges that clients find difficult to navigate, including the ever-rising attorney rates. Having worked with some of my clients for over 20 years, they count on me to be super responsive and to provide tailored and effective solutions. By establishing my own law firm, I created an environment that prioritizes the needs of both my needs and those of my clients.”
As a small firm, Maher is taking a prudent approach to growth.
“Right now, I am working with local firms on litigation where I have access to resources and do not need to add associates,” she said. “However, I expect by mid-2025 to start building internally with additional hires.”
But one thing is certain. Maher embraces the practice are of sports law.
“I enjoy working with sports clients because I appreciate people that are at the top of their game,” she said. “I have an immense respect for individuals willing to hone their skills and focus their energies to be the very best in their league. Similarly, I respect those willing to foster an environment in which the best of the best can compete. Any person that is driven to succeed at the highest level of their sport is always motivated, determined, and usually comes with a power-packed personality which is the sort of client I love to represent.”
