What You Need to Know About Protecting the Image Rights of Athletes in the UK

By Pete Konieczko-Hansom, Head of Intellectual Property Law at Blacks Solicitors It’s crucial that athletes and their agents are aware of their image rights, how they can be used and what needs to be done to protect them effectively. In the following article, we share some insights to help ensure that athletes are effectively protecting their image rights. What are image rights?  The term image rights refers to an individual’s proprietary right in their personality. This means