OU Athletics Launches ‘First-of-Its-Kind Athlete Services Division’

New Division to Go Beyond NIL, Bolstered by Multiple New Hires The University of Oklahoma Athletics Department announced today the launch of a first-of-its-kind Athlete Services Division (ASD) that will build upon OU's existing Name, Image, and Likeness (NIL) infrastructure by investing in more personalized resources for student-athletes.  OU's Athlete Services Division will build upon “its strong NIL foundation by helping student-athletes understand and command the value of their p