Chicago White Sox Introduce ‘CHISOX Athlete’ NIL program

The Chicago White Sox have announced CHISOX Athlete, an NIL (Name, Image, Likeness) program created to help empower student-athletes, their voices and careers both on and off the field. CHISOX Athlete marks the organization’s first venture into the NIL agreement space, prioritizing “a student-first approach focused on financial and professional marketing opportunities that help enhance students’ unique brands and platforms.” Welcoming a group of talented student-athletes from across I