Name, Image & Likeness: What We Have Learned in Four Months

By C. Peter Goplerud III, of Counsel, Spencer Fane LLP Twenty-five years ago, I wrote a law review advocating pay for play for college athletes. The article presented arguments for the concept, but also noted legal and practical obstacles to implementation. I did not, however, even consider advocating for athletes to be able to directly benefit from the use of their name, image and likeness (NIL). I wasn’t creative enough to think along those lines. And, of course, at that time there was