Name, Image, and Likeness – Still No Definitive Rules for College Athletic Departments

By Robert J. Romano, JD, LLM, sports law professor at St. John’s University College Athletics will soon undergo a significant change as the NCAA, various state legislators, and several members of Congress, have or are proposing new rules or laws which would permit college student-athletes the right to monetize their Name, Image and Likeness (NIL) without the fear of losing either a scholarship or eligibility. The question becomes, which rule, state law, or federal legislation must athletic