Exploring the Intent of Cease and Desist Letters

Editor’s note: Below is an excerpt from a speech given on June 9 by Joseph R. Dreitler, a partner of Jones Day, at the annual meeting of the International Collegiate Licensing Association   By Joseph R. Dreitler, Esq.*   How aggressive do you want to be against someone you think is misusing or ripping off your property? Are there any downsides to being too aggressive? Years ago I learned to never write a protest letter or cease and desist letter unless my client was ready to engage i