Tilting Playing Field: Expanded Protection For Sports Trademarks

By David Bennett   The licensing of logos and names of collegiate sports teams has grown into a multi-billion dollar industry that now brings in more than $3 billion dollars annually to collegiate programs. Owners of professional teams and universities have expended millions of dollars promoting their team names, logos, and colors to increase licensing revenues. As licensing revenues have grown, these trademark owners have become increasingly aggressive in their trademark enforcement acti