Sports Marketing Company Tries to Pin World Wrestling Entertainment Over Use of Term

Muscle Flex Inc., which bills itself as a leading-edge fitness, health and lifestyle company, announced earlier this month that it will sue the World Wrestling Entertainment for its alleged unauthorized use of the term “Raw” in Canada.   Muscle Flex claimed that it had accumulated significant evidence that it believes proves undeniably that the WWE distributed and sold “Raw”-labeled products that infringed on its intellectual property. Among the items it claims to have are various C