A Moral Dilemma: Morals Clauses in Endorsement Contracts

By Christopher R. Chase   Seeking to grab the attention of customers and break through the clutter of everyday advertising, advertisers will often work with athletes to market their goods and services. Advertisers may spend millions of dollars in order to align themselves with athletes with the hope that such association will make a connection with customers. Choosing the right athlete for an endorsement can raise an advertiser’s profile immensely.   Advertisers should be aware, ho