Citi Field: What’s In A Name?

Citi Field: What's In A Name?   By Ben Mulcahy and Gina Reif Ilardi   When Citigroup ("Citi") announced its unprecedented $400 million dollar deal for naming rights to the new Mets Stadium in late 2006, sports marketing experts assumed that Citi was breaking new ground in naming rights deals for sports venues. Shortly after Citi announced its deal for "Citi Field," British banking giant Barclays agreed to pay a reported $400 million dollars over twenty years for naming rights to the f