Practical Considerations in Finding the Right Athlete to Endorse Your Products

By Edward H. Schauder, Esq.   When I was a kid I used to love drinking Yoo-Hoo. The drink was heavily promoted for years by the great Hall of Famer Yogi Berra and I am sure now that Yogi's endorsement had something to do with my love for Yoo-Hoo. Fast forward to 1994.   In 1994, I organized players and coaches of the 1969 Mets into the Miracle of 1969 Enterprises to capitalize on appearances, licensing, merchandising and endorsement opportunities during the 25th anniversary of the Mira