Risking Fan Disapproval, Owners Unanimously Support NBA Program to Sell Advertising on Game Jerseys

By Douglas Masters and Seth Rose   “Sickening,” “disappointing,” “a sell out.”   Outspoken fans and commentators had a few choice words last month at the news that the National Basketball League expects to move forward with its plan to become the first of the four major U.S. sports leagues to allow sponsor advertising on game jerseys.    The grumblings, which began last March over reports that the league was considering selling advertising space on game uniforms (see