This Tweet Sponsored by …: The Application of the New FTC Guides to the Social Media World of Professional Athletes

The emergence of the internet, coupled with the widespread popularity and acceptance of social media, has greatly expanded, for both advertisers and athletes alike, the platforms available for promoting products and services.   “Social media platforms like Facebook and Twitter would seem to be provide a ‘home run’ for athletes seeking to endorse products and services,” Steve McKelvey, a sports law professor at Mark H. McCormack at the University of Massachusetts at Amherst, told Spo