BC Government cancels $40 million stadium naming rights deal

After nearly two years of negotiations, The Government of British Columbia has revoked a proposed $40 million contract with TELUS Corporation to rename BC Place Stadium.   In a move that has left sports marketers scratching their heads and the provincial government looking dazed and confused, the cabinet of Premier Christy Clark announced last week that it was scuttling a stadium re-naming rights deal that would have been worth an estimated $40 million over the 20 year length of the contrac