Sponsorship Deal Spins Off the Race Track and Costs Millions: VICI Racing, LLC v. T-Mobile USA, Inc.

By Jeff Birren   VICI Racing, LLC, (“VICI”) operated a sports car racing team in the American Le Mans Series. In March 2009 VICI began discussing a possible sponsorship with T-Mobile USA, Inc. (“T-Mobile”) for the 2009, 2010 and 2011 seasons. VICI’s president, Ron Meixner, told T-Mobile that the sponsorship could be very valuable because VICI Racing could offer T-Mobile the opportunity to become the network service provider for the VW/Audi Group and the Porsche AG Telematics servi