Legal and Marketing Departments Must Work as a Team for Brand Protection and Promotion in the Sports Industry

By Kevin Brown, of Waller Lansden Dortch & Davis LLP   In the pre-digital age, companies that strategically focused on brand protection and promotion often included only those companies selling directly to consumers - typically through more limited print and radio/television media. Company lawyers and their marketing counterparts might communicate on an as-needed basis when direct legal threats to the brand arose (from customer class actions or competitor advertising claims) or for more rou