With the Olympic Games around the Corner, Coaches Need a ‘Wakeup Call’
By Donna A. Lopiano, Ph.D.
President, Sports Management Resources
As we celebrate the culmination of what for many athletes and their coaches has been years and sometimes decades of preparation to qualify and participate in the Olympic Games on the world’s most respected and watched sport stage, it would be easy for all of us to simply focus and dwell on effort, performance and victory -- all that is good and uplifting about sport. The greater challenge is to use this occasion to recom