Williamson v. Prime Sports Marketing: Direction to Practitioners to Proceed with Caution

By Jared P. Vasiliauskas and Michael Viverito, of Power & Cronin, Ltd Following Duke’s loss to Michigan State in the Elite 8 at the 2019 NCAA Division I Men’s Basketball Tournament, but before the 2019 NBA Draft, freshman sensation Zion Williamson (“Williamson”) signed a marketing contract with Gina Ford (“Ford”), President of Prime Sports Marketing (herinafter, “Prime”).  Not long thereafter, Williamson provided written notice to Prime that he was terminating the con