Why the Growing Presence of American Sports in the UK Poses Brand Protection Challenges

By Tosshan Ramgolam, Brand Advisor, Incopro   Football and the Premier League will always hold the top spot in the sporting hearts of those in Britain, however in recent years some major sports from across the Atlantic have grown in popularity.   The NFL (National Football League), MLB (Major League Baseball) and NBA (National Basketball Association) are the three major sporting leagues in North America, all of which have started to make an impact in Europe, both on and off the field.