Why Private Equity is Eyeing the NFL – and Why It Matters

ByEric Perlmutter-Gumbiner and Alexa Steinberg, of Greenberg Glusker The recent surge in private equity (PE) interest in the NFL stems from the league’s decision in 2021 to allow PE investors to purchase up to a 10% stake in a team. For the first time, institutional investors now have access to one of the most valuable asset classes in professional sports—a privilege previously reserved for individuals and small groups. This article explores how this investment opportunity benefits bot