What Does Revenue Really Mean in Collegiate Athletics?

By Katie V. Davis, CPA, James Moore and Kelleigh Fagan, Partner, Church Church Hittle + Antrim Revenue sharing, employees, broadcast rights, NIL – these are all frequently referenced in conversations, debates, and policies around collegiate athletics right now.  References to student-athletes sharing in athletics revenue is a hot topic and ripe for debate – could revenue sharing negatively impact Olympic sports, will colleges and universities begin cutting all sports without signific