Universities Crack Down on Logo Use by High Schools

By Jacqueline Sudano, Esq.   Typically, a trademark is a “use it or lose it” deal – if a university has registered a trademark, it has a duty to police the usage of the mark. If it does not, it forfeits its right to complain of unauthorized use in the future. Recently, several universities around the country have been involved in trademark disputes with local high schools who have adopted the universities’ logos, some who had done so more than 50 years ago.   While most casual