Three Name, Image and Likeness Trends for Universities and Collectives to Understand in 2023

By G. Zachary Terwilliger and Grant Newton, of Vinson & Elkins Last year’s college football offseason drama came to a head with coaches levying allegations1 that impermissible name, image, and likeness (NIL) payments were made to prospective student athletes to persuade them to attend a certain university. The latest NIL saga is similar, but with a twist. Reports recently surfaced surrounding ex-University of Florida quarterback signee Jaden Rashada and the combustion of his alleged agr