The NCAA Should Be Responsible for the Cost of a Division I Men’s Basketball Scholarship

By Robert J. Romano, JD, LLM   On April 22, 2010, the National Collegiate Athletic Association (NCAA) reached a 14-year agreement, worth $10.8 billion (approximately $770 million annually), with CBS and Turner Broadcasting System wherein the two media companies received joint broadcasting rights to the NCAA Division I Men's Basketball Tournament known as March Madness. In April 2016, the NCAA and CBS/Turner extended their agreement for an additional eight years, through 2032, while increasi