Team Representatives Talk Brand and Logo Protection at Symposium

By Leticia R. Halas   In 2009, Jay-Z claimed that he “made the Yankee hat more famous than a Yankee can.” Then in 2010, the hip-hop mogul and the New York Yankees partnered to sell co-branded merchandise. After launching sports management company, Roc Nation Sports in April 2013, he signed his first client, second baseman Robinson Cano of the Yankees. Forbes Magazine recently named Jay-Z the second wealthiest hip-hop artist, with a net worth of over $450 million. His character radiates