TaylorMade Sues, Seeking ‘Corrective Advertising’ from Upstart Club Manufacturer

By Mary Yarrison   For quite some time, TaylorMade drivers have been used on the PGA and Nationwide tours in numbers far greater than their nearest competitor; their popularity is undisputed.   TaylorMade advertising is based on the technology and the athletes, like Sergio Garcia, who choose to use them. They conclude each commercial, of course, with a reminder that TaylorMade is the “#1 driver in golf.”   However, when smaller, northern California company, Nickent, made comm