Super Bowl, the Olympics and March Madness — Watch your Advertising and Promotions for Unauthorized Uses of Trademarked Phrases
(The following is an article written by David Oxenford of Wilkinson Barker Knauer LLP. The article originally appeared on Oxenford’s blog.)
It’s that time again when broadcasters and advertisers need to watch their commercials and promotions to avoid improper uses of trademarked phrases — with the Super Bowl only weeks away, the Winter Olympics to follow soon thereafter and March Madness to follow closely after that. As we do every year when the Super Bowl and March Madness roll aro