Show Them the Money: Legal Issues and Implications of Illinois’ Student-Athlete Endorsement Rights Act

By Cameron D. Turner and Nathan J. Law, of Segal McCambridge Singer & Mahoney, Ltd. On June 29, 2021, Illinois Governor J.B. Pritzker signed Senate Bill 2338 into law as Public Act 102-0042, the "Student-Athlete Endorsement Act" (the "Act"). The Act makes Illinois the twentieth state to allow collegiate athletes to earn compensation for the use of their names, images, and likenesses ("NIL") from endorsement deals. This article examines PA 102-0042 to guide athletes, universities, potentia