Relevant Sports, LLC v. U.S. Soccer Fed’n., Inc.: If You Don’t Succeed at First, Replead

By Jeff Birren, Senior Writer   Relevant Sports, LLC. (“Relevant”) provides advertising and marketing services and is owned by Miami Dolphins owner Stephen Ross. Its website proclaims that it is “The Premier Soccer Events and Media Company in North America and Asia.” To date, Relevant has not received sanction from the United States Soccer Federation, Inc. (USSF”) to promote official games in the United States involving teams from other continents, as required by the Federation In