Reggie Bush Battles NIL Exploitation

By Joseph M. Ricco IV Reggie Bush, former University of Southern California (USC) running back and Heisman Trophy winner, has filed a lawsuit against the National Collegiate Athletic Association (NCAA), USC, and the Pacific-12 (Pac-12) Conference. He claims these organizations profited from his name, image, and likeness (NIL) without ever compensating him. Despite changes in NCAA rules allowing current athletes to benefit from NIL deals, Bush alleges that the NCAA, USC, and Pac-12 have delaye