Protecting Sponsorship Exclusivity in the New Media Era: Often a Delicate Balance

By Jordan Mamorsky   It seems like an eternity. Yet, only ten years ago, many new media platforms did not exist, and sport attorneys did not usually have to craft deal terms accounting for the effect of media technologies on the traditional exclusivity rights of their clients. Now, as media has evolved and the exclusivity rights of sport sponsors are often put into question, attorneys are faced with the conundrum of drafting media rights agreements that provide longevity for their buy and s