Phoenix Suns Owner Discusses the Business of Operating a Franchise

By Jacqueline Sudano, ESQ   “Hope is not a plan.”   These were words of wisdom that Robert Sarver, the owner of the Phoenix Suns, imparted to the audience at the recent Club E meetup in Phoenix, AZ. It’s also on the wall of the Suns’ offices. What Sarver is referring to is the spirit of entrepreneurship, and what it takes to be successful in the small business world. No stranger to entrepreneurship himself, Sarver made his money in the early 1990s buying and then selling gove