Negotiating Sports-Related Brand Integration Deals in a New Media Environment

Oct 27, 2006

By Douglas N. Masters, Loeb & Loeb LLP* Sports-related brand integration is appearing in more and more places including endorsements and sponsorships of sporting events, co-promotions with service providers and entertainment companies and insertion of sports footage or sports-related props into television shows and movies. Examples of this include:   1. The NBA partnered with Paramount Pictures to promote the release of “Mission Impossible III”. The movie was the exclusive advertiser on
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