Name, Image, Likeness and the NCAA: What You Need to Know

By Ronald Gaither and Elizabeth McCurrach, BakerHostetler   On September 30, 2019, Gov. Gavin Newsom signed California’s Fair Pay to Play Act, a law targeted at providing compensation to student-athletes for use of their name, image and likeness. The California law also allows student-athletes the opportunity to engage agents who can broker such business and sponsorship deals. Numerous other states, including Florida, New York, South Carolina, Minnesota and Georgia, quickly followed suit