Morgan Stanley and an Upstart, Pro Athlete Direct, Seek to Befriend Agents and Their Clients

The news last month that Morgan Stanley Wealth Management was forming a Global Sports & Entertainment (GS&E) division to provide specialized financial advice and services to professionals in the sports and entertainment industries should surprise no one.   Professional athletes, and their significant compensation, have long been an attractive target of the financial services industry. However, many firms have retreated from this task after they realized how difficult it is to break into the