Morality Clauses – How A Sponsor Can Protect Itself
By Warren Phelops, K&L Gates LLP
(This article was republished from the report Sports Sponsorship & the Law
With permission of the publisher (IMR Publications).For more information on how to obtain the report, visit www.imrpublications.com)
Introduction
A sponsor's primary motivation behind sponsorship and endorsement deals is to associate its brand with a popular or successful personality, team or event to derive commercial benefit from that association. This can be partic
