Lessons To Be Learned from the MasterCard vs. FIFA Dispute

FIFA Fouls MasterCard   By Mathew Pace   Last summer, the world watched in awe as sportsmanship was assaulted in front of the largest worldwide audience when Zinedine Zidane and Marco Materazzi exchanged taunts and head butts in the World Cup Championship match between France and Italy in Germany. There was outcry from around the world about the behavior and it was fodder for the late night talk shows and other social commentators. What the world did not see was a comparable corporat