LA Lakers Score a Slam Dunk in Text Message Suit

By Gonzalo E. Mon   Most marketers know they need to get consent before sending text messages. Despite this, the number of lawsuits involving (allegedly) unsolicited text messages has been growing in recent years, and many companies have paid millions of dollars to settle the suits. These settlement amounts have attracted the attention of class action lawyers, who see often these cases as a path to easy money. Sports teams have fallen victim to frivolous suits, too, but the LA Lakers just s