Jim Brown’s Lawsuit Puts ‘Right to Publicity’ in the Crosshairs

When Hall of Fame Running Back sued Electronic Arts and Sony two weeks ago over his likeness being used in one of the popular "Madden" video games, it set in motion a renewed debate over how far commercial interests can go in using the likeness of current and retired professional athletes.   Brown’s suit, filed in Manhattan Supreme Court, alleged that the defendants cast him as the “muscular African American player wearing the number 32” on the “All Browns Team. “To Brown's knowl