In Consideration of the Athlete’s Right of Publicity

By Brenda J. Robinson, Esq.   After spending many years building their reputations as leaders and champions, and after investing a great deal of time and effort into making their mark in a particular sport, it follows that most athletes, fully aware of the hold that their reputation – indeed, their very name itself – has on the public, choose to pursue various commercial uses of their identities through the licensing of their names for use in product endorsements or other promotions. I